Overcoming the Sales Credibility Gap

Approach-Avoidance Conflict and the Brain Approach-avoidance conflict is a term used to describe a major decision that has both appealing and unappealing elements to it. Since most people inherently mistrust salespeople, nearly every major purchase decision falls into...

Use Infographics to Enhance Training

An informative visual makes it easier for learners to understand and recall training content. From the dawn of time until 2003, humankind produced five exabytes (5 quintillion bytes) of information. Today, we produce that much information every two days. In the era of...

The Neuroscience of VILTs

In this series, we are exploring the practical application of neuroscience to education and training. Let’s start by exploring the increasingly popular virtual instructor-led training (VILT). The Society of Applied Learning Technology (SALT) reports that “the vast...

The Brain and Magical Thinking

SPOILER ALERT: If you believe in Santa Claus, you might not want to read any further!!! What do Santa Claus, the Tooth Fairy, Leprechauns, Unicorns and my “lucky” putter all have in common? They are all examples of “magical thinking.” You might think that belief in...